Bopha
“Ashley has the kindest, most passionate soul. She truly listens to you, helps you navigate the vision you have for your brand, and turns them into beautiful imagery that you will be proud to promote. I have never worked with someone so passionate about what she does and takes the time to finetune the little details to make sure every meeting is informative, organized, and moving in the direction you envisioned. I love following her design work and I cannot wait to work with her again in the future! Thank you Ashley for being such an inspiration. ”
Photographer: Melissa Fe Chapman Photography
A wildly talented boutique-style shop that designs the most beautiful and unique custom wedding dresses based out of Minnesota. Bopha prides herself in understanding and connecting with each bride’s love story that comes into her shop. Each dress is custom designed using inspiration from their love stories to create something beautiful that, “feels very them.”
It was important for Bopha to have branding that was as unique to the industry as her designs are for her clients. Some words we talked about that inspired the design were: bespoke, boho, free spirit, effortless, professional and sophisticated. Her target audience consists of 20-30 year old nature lovers and adventure seekers who are always looking for that unique piece to have in their closet at all times.
Because the roots of her designs stem from a bohemian style I wanted to make sure to include an earthiness and relaxed vibe to her branding that still felt very polished and sophisticated but approachable and affordable to attract her target audience as well. The hand drawn florals and color palette inspired by the desert at dusk are two of my favorite elements of this branding!
